Iggy Azalea is all over the place these days, whether she’s collaborating with the biggest divas in the business like J-Lo and up and comer Ariana Grande, or being raked across the coals for her ‘appropriation’ of hip-hop, a traditionally black space. To be fair, she’s not the only white person who’s done this, but since she’s among the most successful, it’s only expected that she take some flak for it.
The song that really put her on the map is her collaboration with Charli XCX, ‘Fancy’. Here’s my take on it and its video, which is a rather obvious homage to the teen cult movie, ‘Clueless’.
What’s so Fancy?: ‘Clueless’ is based not too loosely on Jane Austen’s ‘Emma’, with Cher (Alicia Silverstone) trying her best to make Tai (Brittany Murphy) a more presentable, acceptable girl in her high school clique. Paul Rudd plays a rather incestuous Mr. Knightley figure, intermittently warning her of the dangers of her superficial,teenybopper lifestyle. At the close, she realizes there’s more to life than ‘fancifying’ other people, and grows up enough to kiss her step-brother.
Iggy dresses like Cher, wearing the iconic yellow plaid skirt and blazer that Cher debuts in the first few scenes of the movie. The video opens with her putting this outfit together on her Ipad, a contemporization of the PC Cher uses to do the same. Many of the other scenes in the video, including the crazy drive, the physical ed class and the debate are also riffs on the movie.
The role reversal: It’s kind of cool to see that Iggy, who sings the more ‘ghetto’, gritty part of the song (saying things like ‘want a bad bitch like this’) is the uptight, ultra-rich Cher, while Charli XCX is the more clueless Tai, who constantly sings about how ‘fancy’ she is. This does however make a certain kind of sense, since Iggy is the one who prescribes and dictates, while Charli simply sings the same refrain. Also, rap does tend to sound more assertive than pop tunes.
Royal satire: ‘Better get my money on time, if they no money, decline’ Iggy says—money is all in the lifestyle she and her friends lead. How else are they going to trash hotels and get drunk on the mini-bar? Sound familiar? It reminded me irresistably of Lorde’s ‘Royals’, only she sings about how ‘trashin’ the hotel room’ isn’t for her set. Where Lorde soulfully upholds the dignity of her small town dreams, Iggy brashly satirizes the set that can afford to get drunk on the minibar. They’re singing about the same things, only using different registers to do it.
Cultural appropriation: Yep, this is something we hear a lot about, and Iggy’s definitely high on the hit list of those who appoint themselves poltically correct watchdogs. I have quibbles with this—it seems to me that the moment you start policing what people do or do not have a right to incorporate into their work, you open the floodgates to all sorts of censoring and boundary making. As long as it’s done respectfully enough, with no intent to slander or mock the culture it’s being borrowed from, should we really worry about it?
But I guess we then get into murky waters of what constitutes ‘respectful’ use, and that’s not somewhere I want to go.
To be fair, I don’t think Iggy’s use of the hip hop genre in this song is meant to signal some sort of stealing away from its ‘rightful’ utilisers. I think she just used what suggested itself to her in order to satirize a way of life/class of people – the point of the song being that satire rather than laying an exclusive claim to a kind of music.
Conclusion: ‘Fancy’, ultimately, is a satire. There’s no way anyone can take Iggy’s claims of being ‘the realest’ girl seriously; instead, we look on in mild amusement as she and Charli go over the top in their emulation of high school ‘cool girls’, Charli very obviously lip-syncing with her own lyrics. It’s a sort of prolonged parody of a film which already seeks to parody a certain group/ethos, and works thereby as a homage to it. After all, two negatives cancel each other out, don’t they?