The song that was all the rage this summer is a strange one, a collaboration between three female artists that combines scale-defying vocals, hip hop and tough voiced street dancing. The styles of the three artists are markedly distinct, but feed into, ultimately, what seeks to be some sort of feminist/reclamation anthem that I’m not entirely sure hits its mark.
I’m assuming you know that the song is, of course, ‘Bang Bang’, by Ariana Grande, Jessie J and Nicki Minaj.
Women Beware Women: The song starts off on the premise that ‘you’ the girls are addressing (one boy or several, we’re not sure) is not single. He is definitely interested in someone else, who has ‘a body like an hourglass’, and has ‘let’ him ‘hold her hand to school’. Jessie and Ariana insist that though this mysterious girl has all those perfect traits, they themselves will do much more for the boy in question, including ‘giving it to [him] all the time’. They assert themselves as sexually more potent and willing than this hourglass-figured silhouette. Remind you of ‘Dontcha’ by the Pussycat Dolls?
The Varied Settings: The three women start off in markedly different settings. Jessie dances on a New York street, at first only with other women, and then opens up the floor to a stream of enthusiasts, all of whom get caught up in the infectious rhythm. Ariana is acting like a little diva in a bedroom, stretching luxuriously on her bed in between dabbing makeup on her face. Nicki struts around in super high heels on a skyscraper’s roof, a helicopter in the background. The women are evidently claiming the spaces—the streets, the bedroom, the epitome of professional success—for their own, in the absence of, or after pushing, the men out of it. These are their spaces, which they invite the men to afterwards.
Owning it: During Nicki’s rap, she names herself (‘Queen Nicki dominant’) as well as her fellow singers (‘It’s me, Jessie and Ari). She seems to warn off ill-wishers (‘if they test me they sorry’) or her costars, we’re not sure who given the phrasing of the song. The fact however that their names form part of the lyrics makes it clear just how much they are invested in and ‘back’ the song. The lyrics are aggressive, suggestive, dictating, in no uncertain terms, what the mysterious ‘you’ wants—the singers seem to know that better than the person him/herself. And all three seem immensely confident about their own attractiveness and sexuality, including the nineteen year old Ariana, striking poses in public and/or private view with what looks like gleeful abandon. In the final image, pink light floods NYC, signaling a total ‘girl power’ takeover.
For all its assertion and seeming power, I don’t really think ‘Bang Bang’ is the gleeful anthem of women’s sexuality that it seeks to be. Sure it starts with a reneging of conventional beauty standards (the ‘hourglass body’ and ‘booty like a Cadillac’ are discounted), but these are thrown aside because the new women promise ‘it’ ‘all the time’. They are positing themselves as better alternatives based purely on the fact that they are,presumably, better and more willing in bed. No other reason.
Second, the video, while it seems to showcase three very confident, attractive women, also privileges only a certain kind of female body: young, lithe and dressed in a manner that is, above all, sexually attractive. Ari, Jessie and Nicki wear short, scrappy dresses/outfits that hardly seem conducive to dancing very comfortably. Their stilettos, also hardly known for comfort, are focussed on in various shots, and (as Amy from the Big Bang Theory told us), women traditionally wore high heels in order to ‘make the breasts and the buttocks more prominent’. Again, catering to the male gaze. And of course we can’t forget how all three, Ariana especially, continue to look provocatively at the camera, drawing the viewers into a promised, or at least hinted at, liasion.
But here we go into complicated terrain: is owning and declaring sexual intent not a feminist, powerful position? Or is it a way to gratify and seek male attention? Is it still objectification if the person doing the objectifying is you? If Queen Nicki chooses to talk about how she can ‘let [him] have it’, is she acting powerful or just catering to some male fantasy?
Big questions, and probably much more than the singers themselves ever thought to raise. Ah well, we can’t deny that it’s a catchy song and that, despite the ridiculousness of its lyrics, it is quite fun to listen to.